“IF”(IfWas)” is the second new single from legendary Hip Hop icon Jeru TheDamaja. Dreamlike strings and hard-hitting drumbeats are the perfect backdrop for the new single reflecting on life and the lessons learned only by growing older. Accompanied by a music video staring Superhero IF Man Jeru explains how we are only who we are today because of the things we have all been through in the past. To put it in Jeru’s words, “If I knew what I know now. I wouldn’t move how I move now. Trial and error equal know-how”.That know-how is evident on this new track, as Jeru skillfully and seamlessly rides the beat and paints a vivid picture from his perspective on the human experience and dealing with what is, not what if’s.
Jeru The Damaja is an MC, Producer, Photographer, and filmmaker that has been an essential part of Hip Hop culture for over twenty-five years, from his early collaborations with the legendary Gang Starr to the present day.
Born (Kendrick Jeru Davis) in the rough East New York section of Brooklyn, Jeru honed his skill as an MC while navigating the often deadly streets of his notorious Brooklyn neighborhood. In The late 80s, Jeru was fortunate enough to be introduced to Guru of GangStarr by a childhood friend. Gang Starr first introduced Jeru The Damaja to the world on a track entitled “I’m the man” from their 1992 Daily Operation album. Jeru’s first two albums Sun Rises in The East and Wrath Of The Math were produced entirely by DJ Premier and are hailed as Hip Hop classics. Jeru’s music is featured in numerous video games, television shows, and movies like Grand Theft Auto Narcos, and Mid90s, to name a few. Jeru has worked with many international, gold, and platinum recording artists, such as Grammy-nominated Groove Armada, Japans DJ Honda, the Polish rap group Slums Attack, Cut Killer from Paris, France, Drum, and Bass duo Camo and Krooked, and many more.
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