Feedback Vol 1 Cypher represents a step in a new direction for rap cyphers and what 40oz Heroes is calling “content parties.” Bringing 4 lyricists together to rock over a crazy beat isn’t new; but what is new is a cinematic approach to a live cypher. We choreographed every step, every camera angle, and we let the artists do what they do best… rap.
With musical production from the legendary Monolith beatsmith Lancecape and the backdrop of Toronto Collective’s back alley, the Feedback Vol 1 Cypher brings raw, gritty street culture to the forefront. Presented by Addik Productions and 40oz Heroes, the cypher features Switch B, Lex Leosis, J.O. Mairs and Gene One and was filmed just before the 1st edition of Feedback; an event showcasing some of Toronto’s most underrated Hip Hop artists. Vol 2 coming soon!
For more more on Feedback Vol 1, watch the event recap here and the Behind-the-scenes video here:
BTS Video: https://youtu.be/fbmfwVa6oT0
Event recap: https://youtu.be/6XhnvuYlN0w
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About: 40oz Heroes
We promote content that showcases Hip Hop culture; rapping, DJing, dancing, visual arts, and beatboxing. We believe in the power of carrying the torch across generations – each one teach one.
40oz Heroes is a collective of artists all focused on pushing the culture forward through new media.